Cinemark Theater is set to open a brand new, cutting edge theater. The theater is located near the intersection of Highway 380 and Hardin Road; just north of Dallas in McKinney.


The theater has many amenities and extras that most people will love. The multiplex boasts an XD auditorium. The auditorium has an immersive theater, which means it generates a three-dimensional image and it seems to surround the movie-goer.


The theater has a total of 14 movie auditoriums, and each one of them has the famous Cinemark Luxury Lounger heated recliners. The theater is also reserved seating. This means the patron can buy tickets online, and be sure the seats are exactly the ones they were wanting. There is no longer a need to get to the theater 3 hours prior to the movie to ensure a good seat.


The theater’s concession area offers a different experience than most. The food is ‘cafeteria style.” This means the patrons do not have to wait in line to receive their food, they can grab what they want and pay the cashier at the end of the line.


The soda machine is a Coca-Cola Freestyle newest version. It has the capability for facial recognition in the future. Once the machine has the capability, it can recognize the patron’s face and suggest their past orders. This, of course, is not available, yet.


The box office is not like a traditional one. Cinemark recognized that most patrons purchase their tickets online. The box office is smaller because it has kiosks for people to retrieve their tickets that were purchased online or through the app.


The concession stand offers the regular food of a traditional theater, freshly popped popcorn. It also offers patrons Starbucks coffee, Pizza Hut pizza, beer, wine and frozen cocktails. It even has a frozen Jack and Coke machine, how cool is that?


There is also a Starcade that has a variety of arcade games for kids and those young at heart. The theater offers discounts for students and active military. It also offers Senior Mondays and Discount Tuesdays.


The Cinemark CEO, Mark Zoradi said they try to stay on the cutting edge for customers “At Cinemark, we’re always developing new ways to enhance the entertainment experience for our guests and we’re excited to provide our customers in McKinney with the latest advancements in theatre technology,” Zoradi said. “This new multiplex represents the 27th Cinemark location in the DFW metroplex and will be the perfect venue to enjoy this summer’s most anticipated blockbuster movies.”


To get the most out of the entertainment experience at Cinemark’s newest theatre, moviegoers can sign up for Cinemark Movie Club, a unique monthly movie membership program that offers ticket and concession discounts along with other exclusive benefits for just $8.99 per month. Guests can sign up at www.cinemark.com/movieclub.


Stay connected through Cinemark’s social media channels on Facebook, Twitter and Instagram (@Cinemark and #Cinemark).