SHERMAN — Landmark Bank is celebrating National Small Business Week by recognizing their own small business customers and the contributions they make to the local economy. Throughout the week of April 29 to May 5, Landmark business service officers are focused on “Landmark Legends,” going out in the community with donuts and cookies to share with their small business clients, along with expert tips on boosting their business presence.


“Our small business clients are invaluable members of the Landmark family, and we are invested in their success,” said Landmark Bank Business Services Officer Candace Tormos.


“We’ve seen firsthand the value that these businesses and business owners bring to Texas,” said Landmark Commercial Deposit and Treasury Relationship Manager Brittany Melton. “It’s important to recognize that their hard work and commitment help our community thrive.”


National Small Business Week is an annual, weeklong celebration aimed at recognizing the small businesses and entrepreneurs that contribute to America’s economy. From restaurants to retail stores to the decades-old mom-and-pop shops whose histories are woven into the towns and cities they serve, Landmark’s small business clients comprise a diverse group that not only provides much-needed goods and services but also creates jobs for the community and drives innovation.


In honor of National Small Business Week, Tormos and Melton suggest seven ways for small businesses to strengthen and grow:


1. Get active in your community: Get your name and face out there by finding ways to be involved. Join a local business group, volunteer at community fundraisers, or considering sponsoring an upcoming event. Oftentimes, an investment in the community where you live and work translates to a community’s desire to further invest in you.


2. Grow your network: Look for others in the business community whose work and work ethic you admire. Make connections, and build relationships. A strong network can help take a small business to the next level.


3. Minimize expenses: and make operations efficient. At its core, good business still needs to make sense financially, which means operating as efficiently as possible. Look for ways to cut expenses without sacrificing the quality of your service. Then, make the most of the money you spend.


4. Locate and utilize the right partners: Look for like-minded partners who want to see your business thrive. Whether its your vendors, accountant, lawyer or even your bank, the individuals and companies you do business with should be great at what they do while keeping your best interests at heart.


5. Highlight your market differentiation strategy: What is your competitive advantage over similar businesses in your market? What makes your business stand out? Whatever your unique selling point might be, let potential customers know about it. That’s how you solidify your place in the market.


6. Hire the best people: The right employees will make your business better. Hire individuals who believe in what you’re doing and have the skills to get the job done right.


7. Lean on a mentor in the small business community: In business, a good mentor can make all the difference. Is there a fellow entrepreneur whose work or business you admire? Is there someone who’s overcome the kinds of challenges you find yourself facing? Lean on the wisdom of others, and build relationships that can grow along with your business.


Started as a family business in 1865, Landmark Bank began as a single branch in Mountain View, Missouri and has since grown to serve customers in 28 communities across Missouri, Texas, and Oklahoma. In Texas, Landmark serves customers at branch locations in Collinsville, Denison, Frisco, Gainesville, Gunter, Pottsboro, Sherman, Van Alstyne, McKinney, and Whitesboro.


Learn more about National Small Business Week at sba.gov/national-small-business-week. To learn more about small business services offered at Landmark, visit landmarkbank.com/business/loans/small-business-administration.